Experiential Strategy & Feasibility for Brands
Led by Dan Whitzer, Founder of Posie Productions
I help mid-market and enterprise teams pressure-test bold experiential ideas so leaders can make confident, informed decisions before committing significant budget, time, or risk.
The Problem
Organizations invest heavily in experiential marketing, events, and activations — yet many initiatives struggle with:
Big ideas without clear execution paths
Budget uncertainty and scope creep
Misalignment between experience and business goals
Unclear ROI and post-event value
Operational, logistical, or regulatory risk discovered too late
Once production begins, these issues become expensive — and visible.
The Solution
Experiential Strategy & Feasibility Sprint
A short, focused consulting engagement designed to determine whether an experiential concept is viable, valuable, and executable in the real world.
I work directly with leadership and project teams to align creative ambition with operational reality, providing clarity before major resources are committed.
What You Receive
Concept refinement
Clear guidance on what survives reality — and what should be reconsidered.Audience & goal alignment
Ensuring the experience supports defined business, brand, or marketing objectives.High-level experience design
Structure, flow, and engagement model without over-engineering.Budget range & break-even logic
Realistic financial framing to support internal approvals.Operational & risk assessment
Identification of logistical, staffing, regulatory, or execution challenges.Content & marketing leverage strategy
How reveals, moments, and interactions create value beyond the live experience.
All outputs are delivered in an executive-ready summary designed for leadership review and decision-making.
How It Works
Duration: 2–4 weeks
Format: Stakeholder interviews, working sessions, strategic synthesis
Output: Clear recommendations and a go / refine / pause decision framework
Who This Is For
Creative, Marketing, and Brand Leadership
Innovation, Experience, and Events Teams
Organizations actively evaluating experiential campaigns, activations, or formats
This engagement is designed for teams preparing to make real investment decisions, not early-stage brainstorming.
Investment
Typical engagements range from $7,500–$15,000, depending on scope and complexity.
Organizations Supported
About Dan
Dan Whitzer is an experiential strategist and creative producer with a background spanning large-scale festivals, brand activations, corporate marketing, and live experiences.
As the founder of Posie Productions, Dan combines strategic thinking with real-world execution insight — helping organizations turn bold ideas into executable, profitable experiences without ignoring operational reality.
Let’s Work Together!If you're interested in discussing your project, complete the form with a few details and I'll get back to you within 48 hours.